Market Research Analyst

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AVG. SALARY

$69,590

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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Oklahoma Earnings

Average Annual Wage

$69,590

Entry Annual Wage

$33,890

Experienced Annual Wage

$114,010

Average Hourly Wage

$33.46

Entry Hourly Wage

$16.29

Experienced Hourly Wage

$54.81

Median Hourly Wage

$29.78

Oklahoma Regional Earnings

Oklahoma Metropolitan Areas Wages

Region Average Entry Level Experienced
Enid MSA $64,440 or $30.98/hr $19,880 or $9.56/hr $105,130 or $50.54/hr
Fort Smith AR-OK MSA $68,700 or $33.03/hr $35,730 or $17.18/hr $123,380 or $59.32/hr
Lawton MSA $72,940 or $35.07/hr $32,690 or $15.71/hr $130,640 or $62.81/hr
Oklahoma City MSA $71,010 or $34.14/hr $33,330 or $16.02/hr $117,990 or $56.73/hr
Tulsa MSA $72,160 or $34.69/hr $38,640 or $18.58/hr $115,620 or $55.59/hr

Oklahoma Geographical Areas Wages

Region Average Entry Level Experienced
Northeast Oklahoma nonmetropolitan area $59,360 or $28.54/hr $29,460 or $14.17/hr $96,130 or $46.21/hr
Northwest Oklahoma nonmetropolitan area $63,620 or $30.59/hr $32,030 or $15.40/hr $104,240 or $50.12/hr
Southwest Oklahoma nonmetropolitan area $63,010 or $30.29/hr $33,330 or $16.02/hr $112,900 or $54.28/hr
Southeast Oklahoma nonmetropolitan area $59,630 or $28.67/hr $32,340 or $15.55/hr $94,740 or $45.55/hr

Oklahoma's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 7%
Job Openings 870 estimated annual job openings
Employment 9,370 were employed in this occupation

Oklahoma's Regional Employment and Outlook

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Northeast 360 8% 3 N/A 36
Northwest 280 11% 3 N/A 29
Southeast 420 19% 8 N/A 48
Southwest 160 6% 1 N/A 15
Tulsa MSA 2,190 13% 28 N/A 229
Lawton MSA 120 17% 2 N/A 14
Oklahoma City MSA 3,170 14% 45 N/A 337
Enid MSA 80 0% 1 N/A 1

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$89,490

Average Hourly Wage

$43.03

Average Annual Range

$43,390 to $155,480

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook increasing
  The employment change from 2024 to 2034 is estimated to be +7%.
(The National average for all occupations is +3%)
Job Openings very small number
  A total of 8720 average annual openings are expected for this occupation between 2024 and 2034.
(The National Average for all occupations is 1,696 openings)
Employment large occupation
  This was a large occupation in the United States, employing 941,700 workers in 2024.
(The National average for all occupations is 152,838 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (25.3%)
  • Management, scientific, and technical consulting services (NAICS541600) (10.2%)
  • Finance and insurance (NAICS520000) (9.4%)
  • Information (NAICS510000) (8.9%)
  • Wholesale trade (NAICS420000) (7.1%)
  • Management of companies and enterprises (NAICS551000) (7.1%)