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Advertising Manager

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Bachelor's degree or higher +

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What They Do

Advertising and Promotions Managers Career Video

About This Career

Plans, directs, or coordinates advertising policies and programs or produces collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

This career is part of the Marketing cluster Marketing Management pathway.

A person in this career:

  • Plans and prepares advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspects layouts and advertising copy, and edits scripts, audio, video, and other promotional material for adherence to specifications.
  • Confers with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinates with the media to disseminate advertising.
  • Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plans and executes advertising policies and strategies for organizations.
  • Directs, motivates, and monitors the mobilization of a campaign team to advance campaign goals.
  • Prepares budgets and submits estimates for program costs as part of campaign plan development.
  • Contacts organizations to explain services and facilities offered.
  • Monitors and analyzes sales promotion results to determine cost effectiveness of promotion campaigns.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Executive — Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
  • Marketing and Promotions Manager
  • Promotions Director
  • Creative Services Director
  • Advertising Sales Manager (Ad Sales Manager)
  • Classified Advertising Manager (Classified Ad Manager)
  • Communications Director
  • Communications Manager
  • Promotions Manager


  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900


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